The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America

The Cigarette Century: The Rise, Fall and Persistence of the Product that Defined America - Allan M. Brandt The book is interesting at times, but it also does bog down in some technical minutiae. It is a history of the tobacco and cigarette industry from the early days in the United States to today. The changes in cultural norms over time is pretty interesting. It is interesting to see how cigarettes go from being something seen as healthy or beneficial to the terrible product they are perceived to be today. Also interesting is how the companies have done their best to deceive, misinform, misdirect, so on in the quest to keep their customers. The book does get a big long at times, and the pacing can be a bit slow. However, this is a pretty good expose of the industry. The book ends describing the current tragedy or crisis where the companies, finding their markets in the West dwindling, now are targeting Asia and the Third World in search of new clients. The problem, as we all know, is that this is a product that kills its customers. If you can stay with it, it can be a very sobering reading.